Our 7-Step Transparent Web Development Process

Stop Guessing. Start Growing.

One of the most frequent questions we hear from business owners in Bangalore is: “How long will my new website take?”

The honest answer is: It depends on the complexity. The confusing answer is a long list of technical tasks. The Krayons Digital answer is a clear, predictable, and fully transparent roadmap.

We believe that great web development shouldn’t be a black box. Our Transparent, Trusted Partnership means you’re involved and informed at every critical stage. With 15+ Years of Experience, we’ve refined our workflow into seven logical steps, designed to efficiently take your vision from a concept to a high-performing digital asset.

Here is a look inside our process, which transforms your idea into a website that works as hard as you do.

Step 1: Discovery & Strategy Blueprint (The 'Why')

Goal: Define the KPIs and the business problem we are solving.

This initial phase is where we put on our business consulting hats. We dive deep into your brand, your competitors (especially within the Bangalore market), and your target customer. We clarify the core conversion goals (e.g., product sales, appointment bookings, lead generation).

Output: A detailed Project Scope Document outlining key features, content requirements, and a measurable timeline. This answers the “What is the cost” question with an agreed-upon scope, ensuring budget clarity before any design work begins.

Step 2: Content & Architecture Mapping (The 'What')

Goal: Create the structural skeleton and messaging foundation.

Before any visual design starts, we define the site structure. This ensures your website is built for usability and SEO first.

Information Architecture: We map out every page, ensuring a logical flow that guides users toward the key calls-to-action (CTAs).
Conversion Content Strategy: We develop the messaging hierarchy. This ensures the content is strategic, focusing on your value proposition and addressing customer pain points right from the main headline. This is the integration point for your Branding & Communication strategy.

Step 3: Wireframing & UX Design (The 'How')

Goal: Design the user experience (UX) and conversion pathways.

Wireframing is the skeletal, black-and-white layout of the site. It focuses purely on function, not aesthetics. This is where we prioritize the placement of your unique selling points (USPs), trust signals, and forms.

User Flow Testing: We map the customer journey to ensure minimal friction. For example, ensuring that a “Request a Custom Quote” button is always accessible and easy to tap, especially on mobile devices.
Output: Approved wireframes for the core pages (Homepage, Services, Contact, etc.).

Step 4: Visual Design & Prototyping (The 'Look')

Goal: Apply the Creative That Drives Growth while respecting the approved structure.

Using the approved wireframes, our designers transform the blueprint into a visually stunning, on-brand design. We create mockups of key pages, focusing on modern aesthetics, consistent branding, and high-impact visuals.

Review and Feedback: You provide feedback on the visual prototypes, ensuring the design aligns with your brand vision.

Step 5: Development & Technical SEO Build (The 'Build')

Goal: Bring the design to life using clean, fast code.

This is the largest block of time in the process. Our developers take the approved design and build the functional website. This is where technical integrity is paramount.

Performance Optimization: We implement all speed enhancements: image optimization, code minification, and configuration for optimal Core Web Vitals scores.
Technical SEO: We integrate all necessary schema markup, sitemaps, and ensure mobile responsiveness. The site is built to be a speed machine, not just a static page.
Platform Implementation: Whether it’s custom code or a robust CMS, the platform is configured for security and stability.

Step 6: Testing, Review, & Refinement (The 'Proof')

Goal: Eliminate bugs and ensure perfect performance across all devices.

No site is launched without rigorous quality assurance. This phase is dedicated to finding and fixing issues.

Cross-Browser/Device Testing: We test the site on all major browsers and devices (desktop, tablet, various mobile phones) to ensure consistent functionality and display.
Functional Testing: We test every form, button, and link to ensure conversions flow seamlessly to your team.

Client Final Review: You get the keys to the staging site for a final content and function check.

Step 7: Launch, Hand-off, & Post-Launch Support (The 'Go')

Goal: Go live and ensure continuous performance.

Once approved, the site goes live! We monitor the launch closely to ensure a smooth transition.

Go-Live: The site is moved from the staging server to the live domain.
Analytics Setup: We set up tracking tools (Google Analytics, Search Console) to immediately measure traffic and, more importantly, conversion data.
Hand-off & Training: We provide comprehensive training on managing and updating your content. We then transition into the long-term relationship, offering dedicated website maintenance and support after launch—your assurance that your website remains secure and high-performing.

This structured 7-step approach is our commitment to a Transparent, Trusted Partnership, ensuring you know exactly where your project stands from idea to success.